Rethinking Marketing:Towards Critical Marketing Accountings

重新思考营销:走向关键的营销会计

商业经济学

售   价:
1192.00
发货周期:预计5-7周发货
出  版 社
出版时间
1998年12月30日
装      帧
精装
ISBN
9780803974906
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页      码
288
开      本
23.7 x 15.3 x 1.9 cm
语      种
英文
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图书简介
This unique and comprehensive reflection on marketing as a field of study, research and practice proposes new ways forward for the discipline and the profession. Rethinking Marketing provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field. As such it sets the stage for the further advancement of the field.
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