Marketing and Consumer Research in the Public Interest

企业管理

售   价:
655.00
发货周期:预计5-7周发货
作      者
出  版 社
出版时间
1995年11月30日
装      帧
平装
ISBN
9780803971912
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页      码
240
开      本
22.9 x 15.2 x 1.4 cm
语      种
英文
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库存 30 本
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图书简介
Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers’ perceptions of their lives. The book concludes with a discussion of legislative and social marketing is
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Princeton University Library
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