The Communicating Company
公司传播:面向企业传播的另类理论
管理思想史Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory. 978379081930400945Das Management von Kundenbeziehungen wird zunehmend als kritischer Erfolgsfaktor gesehen. Allerdings mang