BAZAAR OF OPPORTUNITIES FOR NEW BUSINESS DEVELOPMENT:BRIDGING NETWORKED INNOVATION, INTELLECTUAL PROPERTY AND BUSINESS(SERIES ON TECHNOLOGY MANAGEMENT)

新业务发展的市场机遇:连接网络创新、知识产权和商务

政治经济学

原   价:
927.00
售   价:
695.00
发货周期:预计3-5周发货
作      者
出  版 社
出版时间
2012年11月01日
装      帧
精装
ISBN
9781848168916
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页      码
236
语      种
英文
综合评分
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库存 30 本
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图书简介
Bazaar of Opportunities goes beyond the paradigm of open innovation and underlines the variety of opportunities that firms may have in the innovation and new business development with external actors. This book shows readers that firms can interact, innovate, and make business with different known and unknown actors, both formally and informally, and use different levels of openness within inter-organizational innovation processes. External actors, however, also mean additional risks for the firm that they should manage. The subtitle of book, Bridging Networked Innovation, Intellectual Property and Business, addresses the guidance and perspectives that the book will provide in order to be better prepare the reader for innovation with external actors. Bazaar of Opportunities has a multidisciplinary approach to the subject, bringing innovation, business, legal and network management perspectives together. The findings are based on state-of-the-art practices of innovative firms in Europe, empirical data collected by interviews and case studies. Through this multidisciplinary approach and the empirical findings, the reader may gain insight on how to be successful in open and networked innovation. Key Features: • This book expands the concepts of open innovation from idea and intellectual property markets and open source communities to novel innovation and business practices in more traditional industries • In this book, we discuss why some actors succeed better in open and networked innovation than others • This book combines innovation, business, legal and network management perspectives in a manner practical for business in real life
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Yale University Library
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