Problems in Marketing:Applying Key Concepts and Techniques

市场营销中的问题:应用关键概念和技术

商业经济学

售   价:
430.00
发货周期:预计5-7周发货
出  版 社
出版时间
2007年12月12日
装      帧
平装
ISBN
9780761971795
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页      码
336
开      本
23.1 x 18.6 x 2.1 cm
语      种
英文
版      次
2nd ed.
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图书简介
Fully revised and updated, Problems in Marketing includes over 50 new problems. With a wide range of problems that cover every area of marketing practice, this book is ideal for students who want to test their marketing knowledge. Each problem concentrates on a single concept or technique of marketing management. Areas covered include amongst others: strategic marketing, consumer behaviour and international marketing.
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