Food and Agribusiness Marketing in Europe

园艺学

售   价:
624.00
发货周期:预计5-7周发货
出  版 社
出版时间
1995年12月20日
装      帧
平装
ISBN
9781560247883
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页      码
228
开      本
6x9
语      种
英文
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库存 100 本
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图书简介
This groundbreaking book is the first to provide state-of-the-art information on the current changes and developments in European food and agricultural marketing. Food and Agribusiness Marketing in Europe contains broad and up-to-date coverage of agricultural and food marketing by experts in a variety of European countries including Germany, Greece, Italy, the United Kingdom, France, Ireland, Belgium, the Netherlands, Spain, and Hungary. With chapters selected by the famous marketing specialist Matthew Meulenberg of The Netherlands, this enlightening book allows food and marketing professionals to gain new perspectives on the changing roles of food retailing and food industry in agricultural marketing and the structure of agriculture and food markets.
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